This is the standing evidence sheet for Nike (NKE): the yardsticks BullScope computes from official SEC filings and market prices. It refreshes whenever a new edition of our research is published, and it is impersonal by design, every reader sees the same page. Nothing here is investment advice; it is the evidence, organized.
The price tag: what buyers pay per dollar of profit
Today the market pays about $9.9 for each $1 of Nike’s annual profit (a price-to-earnings ratio of 9.9). Across its own past decade the typical price tag was 16.0, which puts today at roughly the 5th percentile of the company’s own history.
The tape: what the stock itself has done
- Last price: $33.87 (end-of-day market data as of the edition date · methodology) · 55% below its 52-week high
- Past 6 months: -23.4% · past 12 months: -54.4%
- Day-to-day temperament: jumpy (annualized volatility 36%)
The filed record: straight from the annual reports
| Fiscal year | Revenue | Growth | Operating margin | EPS |
|---|---|---|---|---|
| FY2022 | $46.7B | +4.9% | 14.2% | $3.75 |
| FY2023 | $51.2B | +9.6% | 12.1% | $3.23 |
| FY2024 | $51.4B | +0.3% | 13.0% | $3.73 |
| FY2025 | $46.3B | -9.8% | 8.4% | $2.16 |
| FY2026 | $46.4B | +0.2% | 8.4% | $2.1 |
The road ahead: filed results vs published expectations
| FY2025A | FY2026A | FY2027E | FY2028E | |
|---|---|---|---|---|
| Net sales ($B) | 46.3 | 46.4 | 43.5 to 48.5 | 44.5 to 51.5 |
| Net sales growth (%) | -9.9 | +0.2 | -6 to -4 | 2 |
| Operating margin (%) | 8.4 | 8.4 | 7.5 to 9.2 | 8.0 to 9.8 |
| Diluted EPS ($) | 2.16 | 2.10 | 1.65 to 2.60 | 1.90 to 3.10 |
Columns marked A are actual filed results; E columns are the published consensus ranges the current price is being weighed against.
The four gauges: from the latest edition
BullScope coverage of Nike
- Nike revenue falls 4 percent as Greater China and direct sales weaken; company cuts fiscal 2027 outlook to high-single-digit decline
- Nike at $39: Mapping the Brand Premium Against the Filed Numbers
Read the full report on Nike in the BullScope Terminal → It opens with this company loaded.
Edition date: 2026-10-05. This page updates when a new edition is published. Sources: SEC EDGAR filings, Nasdaq prices; computed by BullScope’s published methodology.
