This is the standing evidence sheet for Apple (AAPL): the yardsticks BullScope computes from official SEC filings and market prices. It refreshes whenever a new edition of our research is published, and it is impersonal by design, every reader sees the same page. Nothing here is investment advice; it is the evidence, organized.
The price tag: what buyers pay per dollar of profit
Today the market pays about $40.2 for each $1 of Apple’s annual profit (a price-to-earnings ratio of 40.2). Across its own past decade the typical price tag was 28.5, which puts today at roughly the 93th percentile of the company’s own history.
The tape: what the stock itself has done
- Last price: $302.25 (end-of-day market data as of the edition date · methodology) · 11% below its 52-week high
- Past 6 months: +10.4% · past 12 months: +33.0%
- Day-to-day temperament: normal (annualized volatility 25%)
The filed record: straight from the annual reports
| Fiscal year | Revenue | Growth | Operating margin | EPS |
|---|---|---|---|---|
| FY2021 | $365.8B | , | 29.8% | $5.61 |
| FY2022 | $394.3B | +7.8% | 30.3% | $6.11 |
| FY2023 | $383.3B | -2.8% | 29.8% | $6.13 |
| FY2024 | $391.0B | +2.0% | 31.5% | $6.08 |
| FY2025 | $416.2B | +6.4% | 32.0% | $7.46 |
The road ahead: filed results vs published expectations
| FY2023A | FY2024A | FY2025A | FY2026E | FY2027E | |
|---|---|---|---|---|---|
| Net sales ($B) | 383.3 | 391.0 | 416.2 | 440 to 460 | 444 to 475 |
| Net sales growth (%) | -2.8 | +2.0 | +6.4 | 6 to 10 | 3 to 6 |
| Operating margin (%) | 29.8 | 31.5 | 32.0 | 31.5 to 33.0 | 30.5 to 33.5 |
| Diluted EPS ($) | 6.13 | 6.08 | 7.46 | 7.80 to 8.60 | 7.90 to 9.10 |
| R&D ($B) | 29.9 | 31.4 | 34.5 | 36 to 38 | 37 to 40 |
Columns marked A are actual filed results; E columns are the published consensus ranges the current price is being weighed against.
The four gauges: from the latest edition
BullScope coverage of Apple
Read the full report on Apple in the BullScope Terminal → It opens with this company loaded.
Edition date: 2026-08-13. This page updates when a new edition is published. Sources: SEC EDGAR filings, Nasdaq prices; computed by BullScope’s published methodology.
